For those who live outside of within the UK, Wembley in north-west London is perhaps most well-known as Wembley Stadium. With 90,000 seating capacity, Wembley Stadium is the largest football stadium in the UK which is home to England’s national football teams as well as in which the annual FA Cup final takes place. It also functions as the venue for concerts for many of the most famous acts in music. The week before, pop superstar Harry Styles performed at a sold-out Wembley Stadium for four nights.
The stadium has a distinct lattice arched It was constructed in 2007 and replaced its old predecessor, which was constructed in 1923. It was the initial important milestone under a larger revitalization plan that focused on Wembley Park, which covers an 85-acre park that encompasses Wembley Stadium as well as The 12,500 capacity OVO Arena Wembley adjacent to it and the adjacent site.
TMW Maxwell brochure will also benefit from the planned rejuvenation of Tanjong Pagar and the planned developments of the Greater Southern Waterfront precinct.
A total of GBP2.5 billion ($4.3 billion) in investment is in the region. Apart from the new stadium there’s been an explosion of new development, including hotel, apartments, and retail outlets. A number of residential developments are scheduled for development, contributing to the 11500 homes to be built to Wembley in 2026.
One of these projects can be found at Wembley Park Gardens, an apartment complex developed by Barratt London, the London-focused part of housebuilder UK listed Barratt Developments. It is located less than a 10 minute walking distance away from Wembley Stadium, the project comprises five blocks of residential units with 454 units, of 302 of which are two-bedroom and one-bedroom apartments available for sale, and other 152 homes are slated as affordable housing.
The development was launched for sales in April, and has been a huge hit with the market so this time, according to Jeremy Marcus, sales and marketing director of Barratt East London. “We sold more than 60 units, or 50% of the first phase of release of Wembley Park Gardens within a month,” he says.
Barratt London will launch Wembley Park Gardens to be available for purchase in Singapore from June 24 through 25. Along and One Global Group, its appointed marketing agent in Singapore the developer will unveil the garden at a launch party that will take place at The Great Room at Raffles Hotel Arcade.
Utilizing the transport network and facilities
Wembley Park Gardens is the third residential project developed by Barratt London in the area in recent times. In 2017, it finished Wembley Park Gate, a completed 211-unit residence that comprises one, two and three-bedders. This year it was completed No. 10, Watkin Road, a 229-unit apartment comprising one-to three beds, which is completely used up.
The ground floor of No. 10 Watkin Road serves as a temporary sales gallery for Wembley Park Gardens, situated within a 5-minute walk of the former construction site where construction is already underway. The project is expected to be completed in stages starting from the spring of 2025.
The 152 flats for sale privately in Wembley Park Gardens comprise oneand two bedroom apartments starting at 402 square feet. Each unit comes with the option of a private terrace or balcony with floor-to-ceiling windows and a fully-equipped kitchen with integrated appliances. Costs in Wembley Park Gardens start from GBP379,000.
One of the main reasons to buy the project is its accessibility to public transportation. The development site is located near Wembley Park Gardens Station, that is located in the Metropolitan and Jubilee tube lines. Residents can easily get between zone 4 Zone 4 development to Central London with a direct connection to the major stations, such as Bond Street (16 minutes), Kings Cross (21 minutes) and Liverpool Street (25 minutes).
It is believed that the Wembley Park Gardens site is an old car park operated of Transport for London (TfL) — a government entity that manages the bulk of London’s public transport system. Barratt London secured the 1.6-acre site by forming an agreement with TTL Properties, a subsidiary of TfL. In the course of the redevelopment plan, Wembley Park Gardens will include commercial space which will be utilized by TfL for its activities.
Due to its accessibility and its proximity to London’s transport links, the Barratt London’s Marcus believes that the project is appealing to both homeowners and investors who want to lease the property out. In addition, it has the many amenities located within walking distance, which have been created in the regeneration efforts of Wembley Park. This includes the outlet shopping mall London Designer Outlet, a cinema, theatre with a variety of restaurants, as well as Boxpark Wembley, a food and retail park with street food from all over the globe and activities like throwing axes, indoor games as well as live entertainment.
Wembley Park exudes a vibrant environment, with more than 10,000 people currently living in the numerous apartment buildings surrounding the stadium. It is also a popular area for students, with a variety of student residences in the area. Many London universities include London School of Economics and Political Science, London School of Economics and Political Science, Imperial College and University College London are less than a half-hour’s drive away via train.
Track record in regeneration
In promoting Wembley Park Gardens, Barratt London is promoting the park as a way for buyers to take advantage of the compelling story of regeneration in the area. In citing estimates from JLL, Marcus highlights that in the next decade, Wembley property prices are predicted to increase by at a rate of 57%. Rents within Wembley have also seen a healthy growth, increasing by 49% over the past five years, surpassing the 23% growth in London during the same time. Presently, properties in the area are generating rental returns of about 5% according to Marcus.
A strong capital growth rate is the mainstay of the regeneration of London that can create potential in an location through enhancements to infrastructure connectivity, housing, and amenities, according to Joe Antoniazzi, head of sales for Barratt West London. He says that as the biggest housebuilder in Britain, Barratt Developments, which provides around 18,000 homes per year, has a track record of developing successful projects in regeneration plans all over the UK.
Within the Greater London area, one of the most notable developments can be found in Hendon Waterside, a 30-acre area situated within West Hendon, about half an hour away from Central London by train. This project is the foundation for the rejuvenation of West Hendon area, with Barratt London tasked with delivering more than 2,000 housing units, enhancements to transport connections and new leisure and community facilities. spaces.
The area’s redevelopment has increased property prices in Hendon Waterside and Antoniazzi declaring that home prices in the area have increased by the sum of 132% between the years 2011 between 2011 and 2022. “That’s more than double the rate of growth that was seen in property price in London that was the 88% in the same time frame,” he adds.
In recent times in the last few years, the developer has launched some redevelopment initiatives that involve historical brownfield industrial sites. One of them includes Hayes Village, located on the site of the former Nestle factory, where famous foods like Milky Bar along with the first instant coffee on the planet were developed.
Following the relocation of Nestle’s factory, the 30-acre, 999-year leasehold site was purchased from UK property investment firm Segro in the year 2015. Barratt London was elected as Segro’s partner in the construction of 1,500 new residences on the site along with a brand new industrial park being constructed by Segro that has around 240,000 square feet of industrial space that is modern and contemporary.
Another area of development one is Eastman Village, located at the former Kodak factory in Harrow approximately 40 minutes drive to Central London. In this area, Barratt London is building more than 2,000 homes, as well as retail and green areas. This project is a part of the larger revitalization of Harrow as well as the GBP600 million regeneration project that is currently being implemented through the council.
Collaboration with Ikea
Residents of units in Wembley Park Gardens will also benefit from the developer’s recent partnership with the home furnishings retailer Ikea that was announced in February. With this partnership, purchasers of any of the Barratt London’s properties will be able to purchase three of the curated packs which include furniture and window dressings, linens kitchenware, home accessories and other items to decorate their homes, with prices ranging from GBP6,000 to GBP12,000.
Every buyer will receive an hour-long online consultation in which they will be joined by an Ikea interior design expert to assist in designing and constructing the new house they will be buying. You can also choose to personalize their pack by exchanging pieces to additional Ikea furniture pieces that aren’t included in the package or bringing furniture from their own.
Charlotte Markham, business leader at Ikea London, says the concept behind the partnership was to make buying a home as simple as it can be for potential buyers. The bags have been developed to be a perfect match with the layout that are included in each Barratt London home, and contain everything from sofas and beds to cutlery and plates. The installation of furniture will also be covered, making it easier for homeowners to move in. Markham states that the furniture packs include Ikea’s top-selling items and reflect the needs of both tenants and homeowners. “We created these packs based on items that are popular such as, for instance We are aware that the majority of people buy grey sofas% of people purchase gray sofas, therefore we ensured that these were available as a choice.”
In addition to appealing to first-time homebuyers who are searching for a low-cost option to decorate their homes, this option can also be beneficial for investors, as it provides an easy and swift delivery of their apartment so that it can be let out.
Aiming at Asian investors
Concerning London properties that are marketed in Singapore There has been an overall decrease in new developments this year in comparison to the last year, according to James Puddle, founder and CEO of One Global Group. He sees Wembley Park Gardens as a noteworthy launch given that it’s a brand-new project rather than an entirely new phase of the ongoing development. This, in conjunction with the general market’s familiarity with the Wembley area, is a good sign for the development which, he expects to receive a positive response.
His optimistic outlook is supported by the fact that London is still a popular choice for Singapore buyers, whether they want to buy an investment property to lease out or buy a house where their youngsters can reside in while they study or to diversify their portfolios. Additionally, he mentions Barratt London has a proven track record. Barratt London has an established history of delivering more than the 2,000 homes that are built across London each year.
Barrat London’s position as a major developer has also given it an advantage as the projects it has on its list offer an array of choices for international buyers, explains Stuart Leslie, Barrat London’s international director of sales and marketing. Barrat London already has thirteen projects within London which are available on the market. “We have a remarkably solid collection of projects and pipelines large-scale developments in London that makes us stand out,” he notes.
In the past decade, Barratt has sharpened its strategy for international markets by forming the Barratt International sales team that oversees its marketing efforts in the international market. Recently, Leslie notes that the developer has begun forming alliances with an agent in a few countries in order to establish a specific agency to promote its portfolio and also be the representative of its Barratt brand.
The company announced last year its appointment to JLL as its marketing and sales company for their portfolios located in Hong Kong. At the same time, One Global was appointed as Barratt London’s marketing agency for Singapore The agency is considering a possible look into Malaysian as well as Thailand markets, too. “For Singapore, we felt that One Global had the best local presence and had the best capability to reach Singapore’s investor market,” Leslie says. Singapore investment market” Leslie adds.
Other than Wembley Park Gardens, One Global will assist Singapore buyers in purchasing Barratt London’s developments, allowing buyers to select products that are best suited to their requirements based on the location, price size, and other aspects.
As per Puddle that, in spite of a decrease in transactions when compared to the previous year due to increasing interest rates and global macroeconomic uncertainty, One Global has seen an increase in the amount of inquiries from Singapore buyers seeking London properties.
As new launches hit the markets this year, the author anticipates the amount of London property purchases by Singapore investors to increase over the next few months, helped by the cooling measures that went into effect on April 27, that will prompt more Singapore property buyers to consider looking at other countries. “As we gain more clarity about the direction of interest rates I believe we’ll witness an increase in interest, particularly beginning in September,” he continues.
